Events & experiences marketing needs an approval process as well as creative work. An unchecked claim or a review reply that exposes private information can undermine trust. This is a working list of questions to check before publication.
The rules and guidelines to check against
- Consumer protection guidelines on drip pricing and fake urgency
- Accurate claims about licences, permissions and line-ups
- ASCI influencer disclosure guidelines
These are pointers for review, not legal advice. Confirm the specifics with a qualified adviser.
What a trustworthy events & experiences brand visibly shows
- All-in ticket pricing
- Clear refund and safety information
- Confirmed line-ups and venues
- Post-event photos and feedback
Common questions to review
How can event organisers sell more tickets?
A clear reason to attend, confirmed details, honest pricing and a steady announcement plan. Past attendees and partners are the strongest channel, so collect feedback and stay in touch.
Is it legal to add booking fees at checkout?
Adding unexpected charges at the last step is treated as drip pricing under dark-pattern guidelines. Show the total or clearly disclose fees from the start.
A quick pre-publication check
- Ticket prices include all fees, and refund terms are clear.
- Attendees get useful information before the event and a follow-up after it.
- Your event has a name and identity people recognise year after year.
If any of these is a “no”, fix it before spending on promotion. You can score all eight checks in two minutes with the free brand health check.
Want this checked for your event agencie?
Different event audiences. Different journeys. Clearer follow-through. Start with diagnose the problem from ₹35,000, or take the free two-minute brand check.