Events & experiences / Before & after the event

The event-story-to-attendance programme.

Inspect the purpose, deliverable and handoff at each stage of the customer journey.

How attendees and sponsors find and choose you

The event marketing funnel.
Seven steps, one journey.

Every stage is a place attendees and sponsors can be lost. We look at the whole path—not just the ads at the top.

  1. 01SearchInstagram · Google · ticketing appsSEO, Maps & listings
  2. 02DiscoverEvent & line-up pagesBrand & service pages
  3. 03TrustConfirmed details · past event photos · clear refundsReputation & proof
  4. 04ContactChat · WhatsApp · formEnquiry handling
  5. 05RegisterTicket or registrationBooking handoff
  6. 06AttendEvent dayThe real experience
  7. 07RetainRecap · feedback · next editionFollow-up & recall

Most events & experiences businesses spend at the top of the funnel but lose people at contact and register. Find your leak in two minutes

Journey map

Position

Define the event purpose and each audience.

What we designEvent and audience brief
Who owns the next stepStudio drafts; client approves factual information.
Tested before it is accepted

A demo that works once
is not a system.

Every journey we implement is tested against what goes wrong in real life, with a named owner for each case.

Test 01

A duplicate enquiry arrives

It is merged and the person is contacted once, by one owner.

Test 02

The requested slot, item or date is unavailable

The person is told honestly and offered the nearest real alternative.

Test 03

A message fails to send

The failure is logged and a named person follows up another way.

Test 04

The assigned staff member is on leave

The enquiry is reassigned automatically to a named back-up.

Test 05

The customer opts out

Automated messages stop at once and the opt-out is recorded.

Test 06

A price, offer or detail changes

Every channel is updated from one source, and old offers are withdrawn.

Measurement with context

Track the next action.
Not a convenient assumption.

Proposed measureHow it should be interpreted
Relevant registration handoffsAgreed source and qualification criteria; remove duplicates.
Qualified sponsor or client briefsClient team records the actual next action, not merely a click.
Verified attendance where availableUse available operational records; do not infer an outcome from traffic.
Post-event feedback themesReview status and cancellations where relevant; document attribution gaps.
The next considered step

A story worth showing up for.
Let’s start there.

Tell us about the business, the gap and the work you need. Start with a useful brief—not a bigger package.